Newsroom or Community Deal? Here's Where Your Message Belongs

Members sometimes wonder why they should use different chamber features or how to choose between them. To make it simple: The Newsroom is for building awareness and trust, while a Community Deal is for creating an immediate reason to act.

Use this quick guide to determine where your message belongs:


 

If you want to...	Use...
Announce a new employee	Newsroom
Explain a new service	Newsroom
Share an educational tip	Newsroom
Tell your company's story	Newsroom
Announce an event	Newsroom
Give members 20% off	Community Deal
Offer a free consultation	Community Deal
Promote a limited-time special	Community Deal
Create an incentive to visit your business	Community Deal

The Simple Rule to Remember

• Newsroom: "Here's something you should know."
• Community Deal: "Here's a reason to act."

Better Together: Turning One Idea Into Both
You don't always have to choose just one—often, a single business idea can easily become both pieces of content!

For example, take a look at how an HVAC business can leverage both features seamlessly:

• Newsroom Article: "Why Regular HVAC Maintenance Can Save You Money"
  • (Builds awareness, establishes expertise, and educates the customer)
• Community Deal: "Schedule Your HVAC Maintenance This Month and Receive $50 Off"
  • (Creates an immediate, incentivized opportunity for them to book)

The Newsroom article builds trust and answers questions, while the Community Deal closes the deal.

Ready to start publishing?
Log into your member portal to submit your latest newsroom article or post your newest Community Deal. Need a quick refresher on how everything works? Visit the Member Portal Tips page to watch our step-by-step video tutorials!