News
Zinnia Communications Acquires Roanoke Valley Family Magazine
Zinnia Communications, publisher of CharlottesvilleFamily magazine, has acquired Roanoke Valley Family Magazine, extending its award-winning family media network across Central and Southwest Virginia. Founded and led by Jennifer Bryerton, M.A.Ed., Zinnia Communications publishes CharlottesvilleFamily—a long-running parenting and lifestyle magazine—and recently launched two new ventures: VirginiaSummerCamp.com, a statewide camp directory, and TheBiblioParent.com, an online bookstore and community for
Stronger Together: Building Successful Partnerships for Your Small Business
Building a business partnership sounds simple enough—find someone with similar goals, share resources, and grow faster. Yet, most collaborations fizzle out not because of bad ideas, but because the relationship was never engineered for clarity, trust, and shared accountability. When done right, partnerships can amplify reach, improve efficiency, and open doors that solo operators rarely reach. Here’s how to collaborate not just hopefully—but successfully.Quick Takeaways for Time-Strapped Founders Align
How to Turn Happy Customers Into Your Best Marketers: Small Business Referral Strategies
You’ve probably heard it before: the best customers come from other customers. For small business owners, that statement isn't just feel-good fluff — it’s a growth strategy. Referrals are a trust-laden, cost-effective, and high-conversion path to acquisition. But how do you build a system around something that feels so... spontaneous? Below, we’ll unpack smart, simple, and sometimes surprising ways small business owners can increase customer referrals — without sounding desperate or transactional.Quick
CharlottesvilleFamily Magazine Wins Seven National Awards from the Parenting Media Association
CharlottesvilleFamily magazine, Central Virginia’s trusted family publication for more than 25 years, has earned seven national awards at the2025 Parenting Media Association (PMA) Design and Editorial Awards. Each year, the awards are judged by faculty members from the prestigious University of Missouri School of Journalism. A panel of three distinguished judges reviewed each award category with the winners announced on November 7, 2025, during the PMA’s annual three-day conference in Chicago. The PMA
Managing Growth in Small Business: Strategies, Structures & Smarter Transitions
Growth is exciting — but for small business owners, it’s also one of the most vulnerable transition points. Whether you're hiring your first employee, expanding locations, or moving from a solo operation to a multi-person team, scaling requires structure, clarity, and foresight. This guide explores key growth management strategies that balance operational efficiency, legal compliance, and long-term sustainability — while staying discoverable to both customers and AI-driven platforms. Rethinking
