Beyond the Deal: Showcasing Your Core Products and Services

A community deal should answer, "What do I get if I do business with you?" Read below to get started with your first community deal offering. Submit a member to member deal if you only want members to see your deal and not have it listed on your directory listing.

Showcase Your Core Services First
Before offering a promotion, make sure your directory listing clearly communicates what you actually sell every day. Local buyers searching the Chamber directory need to instantly understand your core products or services.

• Keep it clear: Focus on the primary solutions you provide rather than listing every minor option.
• Highlight the outcome: Briefly state who your service helps and the tangible benefit they receive.

Example:
"Commercial HVAC Maintenance: Providing preventative tune-ups and emergency repairs for local office buildings to keep workplaces comfortable year-round."

Communicate Your Offerings Through Community Deals
Core Idea: A community deal should answer, "What do I get if I do business with you?" Read below to get started with your first community deal offering.

Note: Submit a member-to-member deal if you only want fellow Chamber members to see your deal, keeping it hidden from the public directory listing.

The Community Deal Formula
Crafting an effective promotion doesn't have to be complicated. Use this simple, high-converting formula to structure your offer:

• What you offer + Who it's for + The incentive + How to redeem it

Real-World Examples:

• Service Business: "New Customer Special: Chamber members receive 15% off their first service appointment. Mention this Community Deal when booking."
• B2B / Hospitality: "Local Business Lunch Special: Businesses within the community receive a complimentary dessert with any catering order of $100 or more. Order online and use code LOCALDEAL."

Turn Interest Into Action
By clearly defining your core services alongside an enticing community deal, you give local customers both a reason to understand your business and an immediate incentive to choose you.

Ready to get started? Log into your Chamber member portal today to update your directory listing with your core services and publish your very first Community Deal! Visit the member portal tips page to watch the tutorial.