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Hospice of the Piedmont Honored with National Award for Innovative Multimedia Campaign - Award-winning campaign engages the community and helps families reimagine hospice care

CHARLOTTESVILLE, VA – Hospice of the Piedmont (HOP) has been named the winner of the Best Multimedia Campaign in the Hospice & Palliative Care category of the 2025 Aspect Awards, a national recognition celebrating excellence in healthcare marketing and communications. The award acknowledges HOP’s groundbreaking Make Every Moment Count campaign, which was designed to reshape public perceptions of hospice care and encourage earlier engagement.  “Hospice of the Piedmont is dedicated to changing the way our