Marketing & Events Coordinator
Position Overview:
The Marketing & Events Coordinator is responsible for developing and executing marketing strategies and managing a portfolio of events that support the Chamber’s mission. This role will play a critical part in promoting Chamber members, programs, and services, and our vibrant business community; enhancing the Chamber's visibility, profile, and reach; and coordinating and executing quality events.
Report to: President & CEO
Key Responsibilities:
Marketing & Communications
- Develop compelling and relevant content for various platforms including email newsletters, social media, website, press releases, and marketing collateral
- Manage and consistently update the Chamber website content
- Design and produce high-quality marketing materials
- Execute email marketing campaigns
- Manage and optimize social media presence, including content scheduling, community engagement, and monitoring analytics
- Development and implement digital advertising campaigns as needed
- Draft and distribute press releases to local media outlets to promote Chamber initiatives, events, and member news
- Ensure consistent application of Chamber branding guidelines across all marketing materials and communications
- Monitor and maintain the Chamber's online reputation
- Track and analyze marketing campaign performance, providing regular reports to the CEO with insights and recommendations for improvement
- Collaborate with the CEO to identify, plan, and execute a diverse calendar of Chamber-hosted events
- Manage all aspects of event logistics and on-site management
- Provide support to events hosted, planned and executed by Affinity Groups
- Create event budgets and timelines
- Oversee event promotions and registration processes
- Assist CEO in developing sponsorship packages and identifying event sponsors
- Conduct post-event surveys and gather feedback to assess success and identify areas for improvement.
- Analyze event ROI and provide post-event reports
- Assist with the Ambassador Program
- Other duties as assigned
Key Performance Indicators (KPIs): tracked, reported and evaluated quarterly and annually based on social media, website, newsletter and member engagement; revenue generation.
Qualifications & Experience:
- Bachelor's Degree required; specialization in Marketing, Communications, Public Relations, Event Planning, or a related field preferred
- Minimum 3-5 years of relevant work experience in a professional setting; Experience working in a chamber of commerce or non-profit organization is a plus
- Proven track record of successfully planning and executing a diversity of events
- Demonstrated proficiency in marketing, communications, and events tools - Canva, WordPress, MailChimp, Google Analytics, Meta Insights, Constant Contact, Adobe Creative Suite, Microsoft Office, etc.
Skills & Abilities:
- Highly organized with the ability to efficiently manage multiple events and projects simultaneously in a fast-paced environment
- Excellent written and verbal communication skills
- Ability to connect and comfortably work with diverse Chamber members and stakeholders
- Proactive, resourceful and solution-oriented problem solver
- Must be able to lift up to 50lbs
Job Benefits & Advantages:
- Health insurance; retirement match
- Vacation; PTO; 10 paid holidays
- Mileage reimbursement
- Flexible work schedule; pre-approved remote work
- Career growth opportunities
- Build your professional network
- Friendly and supportive workplace culture
- Bonus opportunities based on goal achievements
Salary range: $45,000 to $55,000; commensurate with experience.
How to Apply: No phone calls. Email the following to Andrea Copeland, President & CEO, at andrea.copeland@cvillechamber.com with the subject line First/Last Name; Resume for Marketing & Events Coordinator (ex. John Smith; Resume for Marketing & Events Coordinator):
- Resume in pdf format
- A sample of your Marketing work
- Two professional references – names, titles, email addresses
