Director of Marketing
The Ivy Group seeks a Director of Marketing who brings ah-ha! strategic insights, takes ownership of a project from the prospect inquiry through project post-mortem, and functions as a trusted partner to clients and the agency’s leadership team. In Ivy’s boutique agency environment, this role is a “player-coach” who actively plans and oversees projects, with a careful eye on quality control, while leading other team members. The ideal candidate is experienced in managing digital campaigns and creating content in a way AI never could, and will happily brainstorm creative concepts on a whiteboard or present brand messaging to a board.
This position reports to the Managing Director and is part of the senior leadership team, contributing to the agency’s development and growth.
This full-time position is in person in Charlottesville, Virginia.
Responsibilities
The Director of Marketing is responsible for managing marketing campaigns, creating strategic deliverables, and guiding the project team’s work.Strategy and Planning
- Develop effective messaging, communication, and advertising strategies in close collaboration with agency and client teams
- Draft brand messaging guides, marketing plans, creative briefs, and other strategic deliverables
- Scope, draft, and package proposals in response to prospect inquiries
- Identify, critically vet, and recommend marketing technologies for more efficient and effective campaigns and agency workflow, e.g., marketing automation, social media management, analytics and reporting, CRM, etc.
Account and Project Management
- Ideate, plan, and oversee traditional and digital marketing campaigns
- Impeccably manage complex project details, including budget, timeline, deliverables, and resource allocation
- Nimbly move from one project to another and skillfully balance tight turnarounds with anticipated needs
- Serve as a trusted client partner, communicating clearly and proactively, managing expectations, and capably navigating challenges
- Prepare informative, readable reports and critically evaluate campaign performance, gauging impact and recommending pivots as needed
- Revise and copyedit deliverables to ensure high quality standards, brand alignment, and technical compliance (within tools such as Data Studio, MailChimp, WordPress, etc.)
Team Leadership
- Maintain in-depth knowledge of marketing best practices, social media ad platforms, and Google business products such as Analytics, Ads, Search Console, Tag Manager, etc.
- Direct copywriters, designers, campaign managers, and other team members to ensure effective campaigns and deliverables that align with client needs and project parameters
- Provide direct supervision to team members as assigned
Qualifications
- Bachelor's degree
- Minimum of 5 years of experience creating and managing marketing initiatives
- Experience effectively communicating with executive-level leaders and skillfully navigating complex stakeholder dynamics
- Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence
- Technical aptitude and knowledge of paid search, social media platforms, WordPress, email marketing, and other digital marketing channels
- Excellent organizational, communication, and writing skills
- Mastery of the Microsoft Office suite
- Enthusiasm for collaborating with coworkers and clients to deliver the best work possible
- Passion for helping communities and purpose-driven brands thrive
- Agency, higher education, or director-level experience is a plus!
Benefits
- Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid holidays, 18 PTO days (accrue up to 24 days over 3 years)
- Eligible for performance-based bonuses
- Independent, woman-owned agency (no bureaucracy!)
- Interesting, varied work with a diverse range of clients
- Friendly, accommodating work environment
- Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm
- Cubicle-free, dog-friendly office within walking distance of the Downtown Mall with free dedicated parking
- Protected time for professional development
