Digital Marketing Specialist

The Ivy Group seeks a Digital Marketing Specialist with a curious mind, strong writing and quant skills alike, and a get-it-done attitude to join our team. The Digital Marketing Specialist works closely with our Digital Marketing Managers and Digital Marketing Analyst to keep campaigns strong and on the right track.

This position will be responsible for partnering with Ivy’s in-house team to strategize, create, and manage digital marketing campaigns. From active social media management to Google Ads optimizations, the Digital Marketing Specialist plays an important role in owning and supporting the daily operations that keep a project running. The ideal candidate is eager for experience supporting clients across a variety of sectors, ready to jumpstart their agency career, and thrives in a collaborative environment.

This position is in person in Charlottesville, Virginia.

Sound like your vibe? To apply, send a cover letter and resume via our job board. Applications without a cover letter will not be considered.

Responsibilities

Digital Campaign Management

• Create, actively manage, and refine paid search campaigns using Google Ads and Microsoft Ads  

• Create, actively manage, and refine display and native campaigns

• Create, actively manage, and refine social media ads using Meta Business Manager, LinkedIn Campaign Manager, and other tools

Social Media Management

• Collaborate with team members to develop editorial calendars and posting strategies

• Create social media content tailored to platform best practicecs

• Draft, format, and implement email marketing campaigns

• Use Google business products such as business profile, search console, tag manager, and analytics

• Create and format web page content in WordPress CMS

• Collaborate with team members to perform search engine optimization audits

Research and Reporting

• Critically evaluate campaign performance and optimize based on insights

• Prepare informative, readable reports to gauge impact and recommend next steps

• Research and maintain in-depth knowledge of digital marketing channels, practices, tools, and trends

• Edit and format proposals, reports, presentations, and other deliverables as needed

• Contribute to team projects as needed

Qualifications

• Bachelor’s degree or relevant work experience in lieu of degree

• Meticulous attention to detail

• Exceptional communication and critical thinking skills

• Excellent organizational skills, with demonstrated ability to work independently and manage multiple projects at the same time

• Enthusiasm for collaborating with coworkers and clients to deliver the best work possible

• Passion for helping communities and purpose-driven brands thrive

• Strong knowledge of and proficiency in Microsoft Office and Google Workspace

• Preferred: Understanding of Google Ads, social media networks, email marketing platforms such as MailChimp, WordPress, or other relevant digital marketing tools

Benefits

• Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid holidays, 16 PTO days (accrue up to 24 days over 3 years)

• Eligible for performance-based bonuses

• Independent, female-owned agency

• Interesting, varied work with a diverse range of clients

• Friendly, accommodating work environment

• Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm

• Cubicle-free, dog-friendly office within walking distance of the downtown mall (with free dedicated parking)

• Protected time for professional development

About The Ivy Group

The Ivy Group is a full-service marketing and strategic consulting firm that advances passionate brands to positively impact communities. Since our founding over thirty-five years ago, we have collaborated with a variety of diverse organizations—from small businesses to global corporations, public libraries to national non-profits, housing authorities to health-focused organizations—to develop communications programs that address business and social challenges. Above all, we value intentional problem solving, respectful collaboration, doing the best work possible, continuous learning, integrity, and kindness.

Sound like your vibe? As an independent, woman owned agency, we’re growing – and we want to grow with you. Join our team!

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at The Ivy Group are based on merit, qualifications, and abilities. 

The Ivy Group does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, or any other characteristic protected by law.

Applicants must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment visa at this time.