Digital Marketing Manager

The Ivy Group seeks a Digital Marketing Manager who brings strong project management, a comprehensive digital marketing background and approach, and collaborative spirit to our team. The Digital Marketing Manager will operate as a “player-coach”, taking an active role in both creating and overseeing digital content and campaigns alongside other members of our account team. The ideal candidate impeccably manages complex projects, leaves no detail unchecked, and is ready to help our clients navigate a changing digital landscape. 

This full-time position is in person in Charlottesville, Virginia.

Responsibilities

Project and Client Management

• Establish and maintain positive working relationships with clients and team members

• Plan and oversee all project details, including budget, timeline, deliverables, and resource allocation in collaboration with agency leadership

• Scope, draft, and prepare proposals in response to prospect inquiries in collaboration with agency leadership

• Maintain in-depth knowledge of marketing best practices and evaluate emerging channels

• Act as client point-of-contact on select accounts; lead client meetings and manage all client communications

Campaign Management

• Create, actively manage, and refine paid search campaigns using Google Ads and Microsoft Advertising (Bing)

• Create, actively manage, and refine display and native campaigns

• Create, actively manage, and refine social media content and ads using Meta Business Manager, LinkedIn Campaign Manager, and other platforms

• Manage the preparation of informative, readable reports; gauge impact and recommend next steps

• Identify, critically vet, and recommend marketing technologies for more efficient and effective campaigns, e.g., marketing automation, social media management, analytics and reporting, CRM, etc.

• Skillfully leverage and maintain certifications in Google business products such as Analytics, Ad Manager, Ads, Business Profile Manager, Search Console, Tag Manager, etc.

Content and Strategy

• Ideate, plan, and oversee performance-driven communications strategies

• Review and revise marketing content for client alignment, technical compliance, adherence to documentation, search engine optimization, and platform best practices

• Create content (i.e. social posts, blogs, email copy, etc.) in alignment with client requests, content strategies, and platform best practices

• Support other creative team members in content creation through direction and oversight as needed

Qualifications

• Bachelor's degree

• Minimum of 2 years of demonstrated experience creating and managing digital marketing campaigns, with a preference for agency experience

• Knowledge of Google Ads, Google Analytics, social media platforms, WordPress, email marketing tools required

• Knowledge of content trends and best practices, and content creation tools such as MailChimp, WordPress, and Canva strongly preferred

• Superb analytical skills and technical aptitude

• Excellent organizational and communication skills

• Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence

• Proficiency in Microsoft Office and Google Workspace

• Enthusiasm for collaborating with coworkers and clients to deliver the best work possible

• Passion for helping communities and purpose-driven brands thrive

Benefits

• Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid holidays, 16 PTO days (accrue up to 24 days over 3 years)

• Independent, woman-owned and led agency

• Friendly, accommodating work environment

• Relocation stipend negotiable

• Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm

• Cubicle-free, dog-friendly office within walking distance of the Charlottesville downtown mall (with free dedicated parking)

Protected time for professional development

Apply for this position on Ivy Group's job board. 

About The Ivy Group

The Ivy Group is a full-service marketing and strategic consulting firm that advances passionate brands to positively impact communities. Since our founding over thirty-six years ago, we have collaborated with a variety of diverse organizations—from small businesses to global corporations, public libraries to national non-profits, housing authorities to health-focused organizations—to develop communications programs that address business and social challenges. Above all, we value intentional problem solving, respectful collaboration, doing the best work possible, continuous learning, integrity, and kindness.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at The Ivy Group are based on merit, qualifications, and abilities.

The Ivy Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

The Ivy Group is a drug-free workplace.