ProTip Tuesday: The Case for Benevolent Business
Get your day started off right with ProTip Tuesday, a social and learning event held the fourth Tuesday of every month at CitySpace.
Topic: The Case for Benevolent Business
Speaker: Brian Greenwald, bPOZ
8:30 - 8:45 Sign-in, network and enjoy a cup of coffee
8:45 - 9:30 Speaker presentation
9:30 - 9:45 Q & A
Whether you’re a startup, a small business, a nonprofit or a large corporation, return on your marketing spend means becoming an audience-building business. It means attracting those who share your beliefs through powerful stories where they are the heroes of your brand.
Come and learn how to build and execute a content marketing strategy that reaches the right audience, with the right stories, in the right channels, at the right time. Learn how to transform your company’s marketing efforts and strategy from the typical commodity-centered brand approach to a more human-centered, values-based, innovative brand and business strategy.