How to Manage Media Attention for your Business

Sharing your story through local news coverage is a phenomenal way to build brand awareness and credibility for your organization. You don't need a PR department to make it happen, but it helps to know what's newsworthy – and how to get your story into the right hands.

David Foky, News Director for NBC29 in Charlottesville, will share how to position your company for:

• Earning free editorial coverage in the news
• Responding to unexpected media inquiries
• Knowing what not to do when there’s a crisis and a reporter calls